A good year ago, terre des hommes schweiz presented its new website. Now the visual appearance has also been completely renewed: The old logo is no longer needed after 20 years and has been redesigned. With the addition of "Perspectives for young people" it becomes clear that terre des hommes schweiz is the only relief organisation in Switzerland that is primarily committed to young people.
20 years ago the previous logo of terre des hommes schweiz was introduced. Since then, both the environment of development cooperation and the organisation have changed considerably. A contemporary, independent and coherent image has become more important in the new environment. It sharpens the profile of the organisation and increases the recognition effect. For this reason, terre des hommes schweiz decided a few months ago to refresh its visual appearance.
New logo with sharp profile
The name terre des hommes schweiz stands for high-quality project work in Africa and Latin America. Nothing changes in this. But since the autumn campaign in mid-October, colour has come into play. So terre des hommes schweiz is now also introducing the new logo on its website and presenting itself in a new design.
The new logo is contemporary and appears light. The addition "Perspectives for young people" is intended to show that terre des hommes schweiz is the only relief organisation in Switzerland that is primarily committed to young people. Young people need perspectives in order to develop. This is the first step towards a better life.
The iPhone app has also been relaunched
In addition to the completely new corporate design on all print materials and on the web, terre des hommes schweiz is also relaunching its existing iApp. The app for Apple mobile devices has been updated in terms of content and appearance and can be found in the iTunes Store. There you can easily read the latest news. Direct access to the Facebook, Twitter and YouTube pages of terre des hommes schweiz is also included. With this app you will always be up to date.
Do you like the new logo and the look of the website? Write us your opinion.
