The kick-off for the 2014 World Cup in Brazil is just around the corner. The football festival is becoming a great nuisance for the locals. The protests are mounting. The creativity with which the people present their message is impressive. A video exhibition organised by terre des hommes schweiz and the Swiss Sports Museum is dedicated to the dark sides of the World Cup and this creativity.
It will start on 12 June 2014 in the new exhibition space of the Hinterhof, Basel.
In the meantime, the Swiss media have also noticed it and report repeatedly on the situation in Brazil. The Brazilian people's anticipation of the 2014 World Cup is evaporating at the same rate as public protests are mounting. The resentment among the population is also justified: While the Brazilian government has spent more than 12 billion Swiss francs (Brazilian Court of Auditors April 2013) on the 2014 World Cup, people's living conditions continue to deteriorate and their rights are being trodden underfoot by the security forces. (Read more here)
Diverse, creative mobilisation
Even if the demonstrations do not always end peacefully, the people in Brazil have found many creative ways to bring their protest to the public. On the one hand, they are active offline, for example with the Panini Guerilla Action of the group Midia Ninja, in which Panini pictures are carefully removed from their packages, redesigned and resold in the same packaging. On the other hand, they spread their protest online on social networks, as in the witty campaign that changed the protest slogan "nao vai ter copa" (There will be no World Cup) to "vai ter copula" (There will be copulation). Contributions on social networks are spread with pictures of people kissing each other with the keyword #vaitercopula.
Copa>Demo>Video>Stream
Because it is so easy to record videos with a smartphone nowadays, protesters are very active on the video portal YouTube. However, there are not only video snapshots on this topic, but also professional filmmakers use this platform to draw attention to their message. Their videos provide first-hand information. They let the demonstrators experience anger, fear, desperation and powerlessness, but also their will, courage and optimism to make a difference. Her videos give the global event WM a new depth.
The video exhibition by terre des hommes schweiz in cooperation with the Swiss Sports Museum, which will take place during the World Cup in the backyard in Basel, is dedicated to this contradiction. All details about this exhibition can be found on our subpage Copa>Demo>Video>Stream, which can also be reached via bit.ly/copademo.
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